Beauty & Makers
Meet Lipika Jhunjhunwala
Founder – Lipika Makeup
If you’ve ever worried a makeup artist would leave you looking like a completely different person under a heavy mask, you need to meet Lipika Jhunjhunwala. The founder of Lipika Makeup, Lipika treats your face like a conversation, not just a canvas. We are featuring her because she completely rejects "copy-paste," filter-heavy social media trends in favor of honest, effortless beauty that enhances who you already are. Sitting in her chair feels less like an appointment and more like catching up with a friend who knows exactly how to make you glow.
Lipika’s work is all about empowerment over disguise. After reading this, you'll want to swap the heavy filters for an authentic, skin-first vibe that reflects you at your absolute best.
By Jessica Asher, Founder Socioholics
June 2026
5 min read
Social Konnections: The "Real Talk" Q&A
- The Canvas
What do you see when someone sits in your chair?
When someone sits in my chair, it’s never just about applying product—it’s a conversation. We chat about the occasion, how they want to feel, and whether we’re aiming for a soft, subtle look or a full glam moment. I’m basically decoding their vision while adding my own expert touch along the way. At the end of the day, it’s all about bringing their version of beauty to life—just elevated, effortless, and completely them.
- The Transformation
The most powerful reaction you've witnessed in a mirror?
The absolute best reaction is when a client looks in the mirror and says, ‘My skin still looks like skin’ and ‘I don’t feel masked at all’. That’s the real win for me. When makeup enhances someone instead of hiding them, that’s where the magic is. Creating that effortless, skin-like finish is exactly what I love doing most.
- The Aesthetic
How do you stay "Bespoke" in a world of social media trends?
It all comes down to keeping my work real, raw, and authentic:
- Customization: No two faces and no two looks are ever the same. Every detail is tailored to the individual—no copy-pasting here.
- Honest Beauty: I don’t believe in out-of-reach expectations or real-life filters. It’s just about enhancing what’s already there.
- Consultation: I listen to understand your vision, your comfort zone, and your vibe, and then bring it to life so it still feels entirely like you.
The goal is never to change you—it’s simply to reflect you at your absolute best.
- The Kit
The three products you'd choose if you had to start over?
A concealer, a brow pencil, and a lip tint.
- The Purpose
What’s the bigger "Why" behind the beauty?
For me, it’s a perfect mix of three things. It’s the art that brings out creativity, the conversation that builds deep trust, and the sense of empowerment that you carry with you long after you leave my chair.
The "Beauty" Rapid Fire 💄
Golden hour glow or bold editorial drama?
Both!
Your "Holy Grail" skincare secret?
A really good moisturizer.
One makeup trend you wish would go away?
Over-brightened under-eyes.
Favorite cafe to "people watch" for inspiration?
Honestly, the whole world is my inspiration!